Looks like Netflix's password sharing clampdown is working
. The last time Netflix saw such a spike in subscribers was in March 2020, when around 75,000 new daily subscribers opened accounts at the beginning of the Covid-19 pandemic, with people beginning to work from home and being unable to, well, do anything outside.
Such a large amount of new subscribers has resulted in a 102% increase on Netflix's normal daily sign-ups, too – again, a figure that exceeds that seen during the height of the pandemic.Clearly then, Netflix's global rollout of its password sharing crackdown is working wonders. Well, in the US, at least. Antenna's data doesn't account for the UK or Australian viewers, nor does it account for how well the policy is working worldwide.
It is, though, expected to be working well in other territories – if not now, then definitely in the future. Netflix's trial run of its password crackdown, which took place in Canada, Latin America and Spain in late 2022, initially saw a downturn in Netflix subscribers as they cancelled their subscriptions over the policy –.
Even with this seemingly big victory, Netflix's plan hasn't been without its problems. Antenna's report also suggests cancelations have also increased since the policy was rolled out globally, even if the rate of new account holders has exceeded those canceling their subscriptions. Per Antenna, the ratio of new users to those closing their accounts is up 25.6% since May 23.
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