Ofer Rosenberg hopes provocative words and images will help restore trust in security forces after Hamas attack
Huge billboards depicting leaders of Hamas and Hezbollah looking beaten and bound as Israeli soldiers stand over them, line the main thoroughfares in the coastal city of Tel Aviv. The words: “We love you, we trust you,” directed at the Israeli army and: “Never again,” are printed big and bold. The graphic AI-generated imagery has elicited different responses from the Israeli public; some find the campaign repugnant, many others have welcomed it.
In response to the attack, Israel has delivered ferocious retaliatory strikes into Gaza, killing nearly 5,000 Palestinians, many of them women and children, according to figures from the Hamas-run Gaza health authority. Meanwhile, airstrikes and raids by the Israel Defence Forces carried out across the occupied West Bank, in addition to increased violence perpetrated by Israeli settlers, have led to the deaths of 91 Palestinians.
Rosenbaum has also released divisive videos aimed at rousing public support for the IDF to do “whatever they need to”. “It’s scary to get here, 40 minutes is a long time. There have also been terrorist attacks targeting the buses. There is increased security on the trains but it’s not the case for the buses,” she said. “And if there are rocket warning sirens along the route, I wouldn’t know where to go to take shelter.”
Fashion designer Shiran, who only gave one name, said she and her husband were supportive of the billboard campaign. “We both smiled when we saw it. I think we’ve been too kind and too nice for too long. We’ve let people outside of Israel tell us what we can and can’t do,” said the 30-year-old.
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