British brand All Things Butter has launched a new product which has caught the attention of Sainsbury's shoppers – but some are a bit confused as to how to use it
A new cinnamon-flavoured product has sparked curiosity among shoppers, leaving them puzzled over its usage.
Sainsbury's, taking the love for this spice to another level, has started selling a butter infused with cinnamon by British brand All Things Butter to bring "chef quality everyday butter" to food enthusiasts. This unusual Cinnamon Bun Butter has been met with enthusiasm by consumers. With a strong social media presence of 370K followers on Instagram, New Foods UK frequently features the newest confectioneries, snacks, and more from various outlets around the nation, along with reviews and updates about these products.
Within less than a day, the post had amassed over 3,100 likes, eliciting a flurry of feedback in the comments. One user articulated their intrigue about the product's uses: "I love the idea of this... but I want to know... what do I put this on/in? " A variety of suggestions poured in.
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