A new tourism strategy is set for approval at a council cabinet meeting next week.
A new council strategy hopes to bring more tourists to Shropshire
The plan sets out how Shropshire Council wants to work with partners and industry specialists to promote Shropshire as a destination for holidaymakers or those looking to relocate. Through the plan, the council hopes to encourage visitors to stay longer, promote"value over volume", address seasonality and showcase more of the county to new audiences.Robert Macey, Shropshire Council’s Cabinet member for culture and digital, said: “Gaining Cabinet approval of the plan means work can gather more information to help us achieve our goals.
“It is also important to recognise the importance of sustainability, and we want to set high standards that will allow us to be exemplar in our sustainable tourism strategy.
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