Global lifestyle brand New Era is acquiring Boston-based sports lifestyle brand '47. See details about the acquisition here.
is meant to further both companies’ presence in the sports, fashion and culture worlds and is expected to generate $2 billion for the combined companies. , a company that shares our commitment to making iconic products and delivering premium experiences,” said Christopher H. Koch, chief executive officer of New Era. “We have known and respected the D’Angelo family and the ’47 team for many years and have tremendous respect for the business they have built.
“Today’s announcement marks a major milestone for ’47 and is a testament to all we have achieved over the last 75-plus years in growing from a single street cart outside Fenway Park to a successful business and premier sports lifestyle brand,” said Dominic Farrell, president of ’47. “New Era’s core values of creativity and self-expression, combined with its league partnerships, international presence and global distribution capabilities make them the ideal partner for us.
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