Man Utd have broken a record off the pitch after landing the most lucrative shirt sponsorship deal in world football.
It is approaching a year since Manchester United were put up for sale, and yet there remains a huge element of uncertainty regarding any possible takeover.
Sir Jim Ratcliffe and Sheikh Jassim bin Hamad Al-Thani both remain in the race to buy the club, with differently constructed offers on the table, but both are roughly valued at the same level, in the region of £5billion. Not a bad profit from a leveraged buyout using borrowed money.
Ed Woodward received savage backlash when he infamously stated, 'playing performance doesn’t really have a meaningful impact on what we can do on the commercial size of the business'. It was an ill-advised comment, but it was correct. This not only highlights the huge commercial value of United as a brand, but it also has to bring into question whether the Glazers will really sell when it remains so profitable for them.
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