Weird takes on familiar favorites are showing up more frequently in grocery stores and restaurants as food companies try to keep brands relevant.
Rita's Italian Ice & Frozen CustardThe Italian Ice is teaming up with NERDS candy to create NERDS Grape flavored Ice, which will be available for a limited time starting today.
"Smaller in size than NERDS candy, but with just as much flavor, this innovative topping will become an addition to Rita’s menu, elevating the Rita’s experience with its playful and crunchy texture," Rita's said in a press release. For those seeking a sippable treat, the NERDS Grape flavored Gelati Blender, an Italian Ice drink blended with Custard and topped with BABY NERDSTM, offers a refreshing treat for guests throughout the summer. The NERDS Grape Ice and BABY NERDS topping can also be enjoyed across Rita’s menu of signature treats.
"This partnership exemplifies our dedication to continually bringing fresh and exciting flavors to our menu. We are excited for guests to create unforgettable summer memories with a Rita’s in their hand!"
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