The empty brown fields of winter countryside could be transformed under new land subsidy rules for England.
But now the government is demanding what it calls "public money for public goods".
The new scheme will be rolled out in phases to avoid a "Big Bang" in farming. In future, landholders will be incentivised for reducing the amount of fertiliser and pesticide they use. In the first phase, the government is offering £22 per hectare for farmers to test soil, produce a soil management plan and cover 70% of the ground in the winter.
Mr Eustice will also announce that farmers will be able to access a free annual vet's health and welfare visit. He said: "We have concerns in this area, and it is vital that these are addressed in order to attract the participation [the government] envisages to deliver the environmental ambition of the scheme."A spokeswoman for the Wildlife Trusts told the BBC: "This is on the right lines, but at first sight it looks desperately unambitious. It looks as though farmers will be paid for doing the very basics of good practice, rather than doing anything extra.
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