Between January 2019 and December 2024, 32 women and girls across Northern Ireland were killed by men.
The Police Service of Northern Ireland has launched a new campaign challenging men to change their attitudes towards women. The campaign, in place alongside the Department of Justice and the Executive Office, aims to tackle gender-based violence.
Between December 2018 and November 2024, 92 attempted murder offences were also recorded where the victim was female. Many others faced other forms of violence, abuse and intimidation both within their own homes and the wider community.From January 29, a series of graphics and four scenario based videos will showcase on social media, targeted ads aimed at men and boys. It will also be visible across the region on buses, in washrooms of hospitality venues, digital posters, and billboards.
"It’s time that we men reflected on our own behaviours and attitudes – and those of our friends, family and colleagues - towards women and girls in order to prevent offending and make our society a safer place. “What can men do? Power to Change asks them to think about the impact their behaviour or their friend’s behaviour has on women and girls, and how to step in. Be the person who has that quiet word with a friend or checks if the woman is ok. Encourage them not to do something that they regret.
“However, while it is fine to have lots of offences and penalties for egregious behaviour towards women and girls, we need to go upstream and change the attitudes that permit and enable unacceptable behaviours in the first place. “Dealing with this issue requires tackling the root causes – such as the misogynistic behaviour and harmful attitudes that are all too prevalent. I welcome the fact this campaign will encourage men and boys to think about the way they treat and talk to women so that they feel safe and respected.”
PSNI Northern Ireland Executive Department Of Justice Stormont Northern Ireland Co Derry Co Tyrone Co Fermanagh Naomi Long
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