A study discovered that iPad customers just hang on too long to their old devices, which might be a problem for Apple's iPad business.
According to a
report, Apple customers usually wait at least three years to upgrade to a new iPad model. Now, Consumer Intelligence Research Partners discovered that compared to iPhone users, iPad customers just hang on to their old devices, which might be a problem for Apple's iPad business. That said, while a minority of users are looking for reasons to upgrade to the M4 iPad Pro, some are just hanging on second-hand iPad models.
says the data suggests 'old iPads are quite usable and useful, so retiring them, even in favor of a new model with enhanced features, may not feel urgent.' The research notes that the secondary market for refurbished iPads is less robust than for iPhones or that customers find more value in keeping an old iPad than monetizing it.
reports. It's been a while since I last upgraded to a new iPad. While thinking about getting the M4 iPad Pro, I found myself surrounded by older models I was either offering for family members or ultimately just keeping for no reason. Why is it so hard to let go of old iPads? And why does Apple offer such low trade-ins for them?
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