New supermarket crowned cheapest, undercutting Aldi and Lidl

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New supermarket crowned cheapest, undercutting Aldi and Lidl
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The supermarket has seen a 15% price cut on a key item but Aldi and Asda don't agree

Morrisons , a supermarket previously criticised for 'taking the mick' with price hikes, has now claimed the title of 'cheapest' from Aldi after reducing the cost of an essential item by 15% in the past week. Despite being one of the priciest retailers for much of the past year, Morrisons is currently the most affordable of the six main supermarkets in a weekly comparison.

Aldi disputes the findings of the weekly comparison, arguing that it doesn't consider like-for-like products or 'the higher quality' of its items. For instance, the supermarket claims its beans are 20g heavier than Sainsbury's and that Aldi tea bags are 'better quality than the comparative products used'.

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