Japanese designer TomoKoizumi opens up about that viral moment – and his Spring/Summer 2020 collection
The show immediately went viral, with videos of the event racking up hundreds of thousands of views on Instagram. The reception was beyond anything he had ever anticipated: “In all truth, I didn’t know what to expect,” he says over the phone, speaking days before his Spring/Summer 2020 show. “I just worked hard to make my pieces and bring them to New York. In terms of how people would react, I didn’t have any preconceived ideas.
Despite his lack of expectation as to how the collection would be received, Koizumi says he was “overjoyed” that people loved the show, which is not surprising considering that a viral moment like this is something many emerging designers dream of.
When it came to his follow-up show, held once again at Marc Jacobs’ store on Friday, a viral moment seemed far from the designer’s mind. “I don’t think it’s possible for there to be the same level of adoration or the same amount of attention as I did with the first show. I feel like most people were shocked by how extravagant it was,” he says. “While I’ll create something similar because it’s my style, I don’t expect a response that could be perceived as bigger than the one after the last show.
Accordingly, he stripped things back – at least, at much as his dramatic gowns allow – reducing his cast to just a single model,
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