Pink slime is a derisive term used to describe the filler meat producers put in their products. It’s also used to describe websites that purport to produce unbiased news but actually have a partisan agenda.
This March 29, 2012, file photo shows the beef product known as pink slime or lean finely textured beef on a tray at the Beef Products Inc. plant in South Sioux City, Neb.
A closer look at San Diego City Wire or East San Diego News reveals that a lot is missing behind the façade of a traditional news site. There aren’t any bylines and no way to contact individual reporters or editors. Most of the content comes straight from government offices and elected officials, and some of the headlines use politically charged terms like “illegal aliens” to describe undocumented immigrants.
Meanwhile, the so-called pink slime outlets are multiplying to the point where analysts estimate that for every one of the 1,200 daily newspapers left in the United States, there is a pink slime site. There are scores of them in California alone, and they have newsy names, such as West LA Times and Santa Clara today.
The company also employs software to study big sets of data, such as unemployment figures or campaign finance records, and then turns them into a report that’s tailored to specific counties, she said. All stories on the website about county government have a photo of Nora Vargas, chairwoman of the county’s board of supervisors.
“While Metric Media itself may not pop up a lot in those FEC records, the people who own Metric Media operate a lot of other LLCs that have received funding from partisan groups or political action committees,” Sadeghi said. He pointed out that the top goal of these websites appears to be for their headlines to go viral on social media. He said owners are likely less concerned about whether people actually visit their web pages.
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