The digital-first arm represents Next Managent's diverse roster of tastemakers, content creators, models, creatives, artists, musicians, and athletes.
The division is being developed in partnership with Andrew Warren, cofounder and creative director of Who’s Next, and is a digital-first extension of the Next Management network which represents a diverse roster of tastemakers, content creators, models, creatives, artists, musicians and athletes.
The Who’s Next division is a digital-first arm of Next’s existing talent division, producing brand opportunities for talents looking to expand their presence in the digital space.The new division will support models already signed to Next’s modeling board by expanding their digital profiles. For example, a model like Mieke Visser will now receive support from Who’s Next for social media.
He said the longer-term goal for Who’s Next is to support every model at Next who wants social media help. “We want the models at Next to see the social opportunities that will arise from focusing on their online presence, which will inevitably help their modeling career as well,” said Warren.
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