BREAKING: The NFL announces a deal with YouTube for its Sunday Ticket package. The deal ends DirecTV’s nearly 30-year run with the package, and underscores the migration of sports to streaming.
announced a deal Thursday to swing its highly coveted Sunday Ticket out of market games package to Google’s YouTube. Here’s what you need to know:
Sunday Ticket will be available on two of YouTube’s subscription businesses as an add-on package on YouTube TV and standalone a-la-carte on YouTube Primetime channels.The deal marks yet another major inflection point in media, with a major sports property moving from a traditional carrier to streaming. Ironically, DirecTV in the early 1990s was viewed as a pioneer with its satellite service. Now it is losing out to the hot medium in sports.
Apple had long been the front-runner and coveted candidate for the NFL for some time, but could not agree on contract language and backed out of the talks recently.“We’re excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime channels and usher in a new era of how fans across the United States watch and follow the NFL,” NFL commissioner Roger Goodell said.
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