The NFL’s ‘Sunday Ticket’ has been offered in bars and restaurants since the inception of the package of games. Now it’ll also be…
EverPass Media, the joint venture between the NFL and RedBird Capital Partners that owns the commercial rights to"Sunday Ticket," is getting into the business of streaming live sports at bars and restaurants.
A satellite dish is no longer the only way bars and restaurants can air the National Football League's package of"Sunday Ticket" games.the commercial rights to"Sunday Ticket," acquired UPshow, a platform with the tech capabilities to allow commercial establishments to stream live sports. Terms of the deal were undisclosed.
"Sunday Ticket" is an integral sports package for bars and restaurants since it provides all out-of-market NFL games. EverPass is also looking to become a distributor for other content in addition to"Sunday Ticket" and the NFL.
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