Ocado has launched a competition to champion honey producers
Online supermarket Ocado has launched a nationwide competition to celebrate back garden beekeepers and find the finest small-scale produced honey in the UK, with help from Nigella Lawson and the British Beekeepers Association . The competition will see the winning beekeeper receive £2,000 and the potential to get their honey listed on Ocado.com.
From May 20 to June 28, UK-based honey producers are invited to enter via http://www.ocado.com/honeyheroes. Experts from the British Beekeepers Association and Ocado’s buying team will assess entrants’ honey against criteria including aroma and flavour. Nigella will help to assess the shortlisted entries and announce the winner in July.
Nigella Lawson said: “Having always been entranced by the mysterious poetry of beekeeping, it’s been a real thrill to be invited to join the British Beekeepers Association and Ocado to sample and celebrate the honey from small-scale beekeepers up and down the country: an opportunity to taste the landscape, really! Honey is one of the most exquisite foodstuffs imaginable – it’s like an edible blessing! – and such a valuable reminder of the relationship between us and the environment, and one...
Laura Harricks, Ocado Retail Chief Customer Officer said: "At Ocado, we're passionate about championing small producers, so we're thrilled to be able to support budding honey heroes in this way. It’s been fantastic to work with Nigella and the BBKA to shine a light on Britain’s brilliant beekeepers. Small batch honey is a unique expression of the very particular place in which it’s produced, so it really is the epitome of a local product.
Joyce Nisbet, Master Beekeeper of the BBKA said: “The BBKA has been advancing the education of the public and beekeepers in the craft of beekeeping for 150 years. Honey shows and competitions highlight the importance of honey bees and other pollinators. We are delighted to partner with Ocado and offer our expertise towards the judging process for this competition, which seeks to champion local British honey producers, and celebrate the very best of their wonderful products.
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