Nike Is Killing the App for Its $350 Self-Tying Sneakers

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Nike Is Killing the App for Its $350 Self-Tying Sneakers
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After August 6, you won't be able to download the app that controls the Adapt BB, and it won't be getting any more updates.

In 2019, Nike got closer than ever to its dreams of popularizing self-tying sneakers by releasing the Adapt BB. Using Bluetooth, the sneakers paired to the Adapt app that let users do things like tighten or loosen the shoes' laces and control its LED lights. However, Nike has announced that it's 'retiring' the app on August 6, when it will no longer be downloadable from Apple's App Store or the Google Play Store; nor will it be updated.

It doesn’t mean they need to dedicate a dev team. ... Hopefully the app doesn’t disappear if you already have it installed. I like using the app to see how much battery is left, or just messing around with the LEDs.” Reddit's Taizan said companies like Nike should 'offer alternatives or put out stuff to the public domain when they do these things,' adding: 'Sustainability also involves maintenance of past products, digital or not.” “I’m Out. Fuck ’Em.

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