Imagine losing one of the biggest sports stars in the world over something so little. The case ended up going to court but Messi signed with Adidas and now has a multi-million pound deal with the sports giants. Nike fumbled big time 😳
It's no surprise that brands would want the PSG forward at the centre of what they do, and would be willing to spend lots of money to get the 35-year-old on board.for the upcoming World Cup, and it's being praised nearly as much as Nike's own showing from the 1998 World Cup.Whilst the clothing brand known for their swoosh haven't unleashed whatever they've got for this year's tournament, they too might have had Messi in it, in an alternative universe.
The book, serialised by the Wall Street Journal, claims that Nike were preparing their marketing campaign for the World Cup in Germany, even holding a photo shoot with Messi. Nike's Iberian and South American operations failed to get back to Messi snr and that was, so says the book, enough to 'sour' things between player and company.
The case actually went to the courts in 2006, with Nike claiming they had a 'binding agreement' with the player, but they the case to Messi and Adidas.
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