Nike put a stop to Max Verstappen’s ‘Max 1’ clothing brand

Max Verstappen encountered opposition from apparel giant Nike as he looks to delve into the clothing world. F1 MaxVerstappen

The report states: “Both signs contain the word MAX, albeit in a different place. In the trademarks invoked, the elements AIR and MAX have equal weight in the overall impression. In the contested sign, the emphasis is on the word MAX. The number 1 will be regarded as a specification of MAX. To that extent the signs agree.

“Based on these and the other factors mentioned above and given their interdependence, the Office considers that there is a likelihood of confusion in the sense that the public may believe that the goods covered by the trade marks invoked and those of the contested sign belong to the same undertaking or, as the case may be, from economically linked companies.

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