The most OTT thing you'll see this week.
First up, for any non-Nike fans reading, Nike Air Max Day is an actual thing. March 26 is the anniversary of Nike’s Air Max 1, which made its debut back in 1987, and Nike uses the date to launch new models, and often classic models too. , the 3D billboard for this year's event, is located in Hangzhou, China, and develops over two screens. It appears to dramatise the evolution of the Nike Air sneaker.
Japan-based Cekai also produced a dramatic 3D billboard for Nike Air Max Day last year. This one was shown in Shinjuku, Tokyo . Last year's offering was already impressively arresting, but this year's is notably more over the top.There was a time not at all long ago when simply any kind of 3D billboard had a certain wow fact because of the novelty of the medium in brands' OOH advertising arsenals. But it hasn't taken long for people to get used to the format.
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