Nikola Jokic Announces Major Shoe Collaboration

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Nikola Jokic Announces Major Shoe Collaboration
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You won't believe Nikola Jokic's new shoe.

When Nikola Jokic signed a shoe deal with Chinese sneaker brand 361, no one really had an idea what to expect. Of all the options, no one expected Jokic to drop a special SpongeBob SquarePants collaboration with the brand.

Nick DePaula revealed this week that Nikola Jokic has officially launched a special SpongeBob collection with 361. The colors are based on varying characters from the popular series: SpongeBob, Squidward, Patrick, and Mr. Krabs. Jokic has been seen wearing the collaboration throughout the NBA Playoffs. It's almost so unexpected, that no one would have thought otherwise when he was wearing it on the court.

“361 showed great respect to me," Jokic said. "These guys want to help me, use me. And whenever I read about them, they’re really, really popular. They’re really an up-scaling brand. Maybe I can help them too in some way. It’s the quality of the shoe that I really like. They made a shoe that the comfort is there.”"They're really an up-scaling brand. Maybe I can help them too in some way. It's the quality of the shoe that I really like.

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