André Citroën’s exploratory zeal defined the pioneering attitude of the 1920s and 30s. A master of marketing, his expeditions in Asia and Canada and through the Sahara publicised his eponymous car brand and his own car manufacturing prowess. His intent...
André Citroën’s exploratory zeal defined the pioneering attitude of the 1920s and 30s. A master of marketing, his expeditions in Asia and Canada and through the Sahara publicised his eponymous car brand and his own car manufacturing prowess. His intentions were multi-faceted, and his journey through central Africa in 1925 was also fuelled by a desire to not only create a route through new terrain, but also to increase the quality of life of its surrounding residents.
It is an aim now edged with ethically ambiguous colonial implications, not least because Citroën drew directly from the locals he encountered, appropriating their image to define his brand. He worked with sculptor François Bazin who created hood ornaments which quickly became collectors’ items. Bazin’s powerfully sculpted designs depicted the head of the Zairean tribeswoman Nobosudru, who went on to leave Africa and find fame of her own.
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