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CNBC Tuesday. “I think even what we associate with live TV now — sports and events and news — will be made available through the streaming format”Norton explained that his children “cannot even conceive” of anything other than watching what they want when they want. The idea of waiting for something to come on TV, including sports, is a non-starter.
Norton, who is no dilettante when it comes to business, investing, and tech, is absolutely right. I’ve been writing about and predicting this for more than a decade: cable/satellite TV is doomed. But the death of cable/satellite TV is the death of the entertainment business.in 2023, Hollywood cannot survive on merit.
On top of losing millions of customers every quarter, another factor that will hasten cable’s demise is streaming outlets moving to ads. There’s only so much ad revenue to go around, and it is a finite pie that also benefits free streaming outlets like Roku, Pluto, Tubi, and FreeVee, which offer a ton of great programming at no cost, other than suffering through a few ads — which you do with your $150 a month cable package.
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