In the first two weeks over 60,000 meals have already been served to pensioners, the supermarket said.
Asda have brought back its popular cafe ‘winter warmer’ £1 meal deal to support the over 60’s in Northern Ireland this winter as they continue to face increased financial pressures during the colder winter months.
Asda’s Community and Customer Champions are also inviting and encouraging many local over 60’s group and individuals to come along to their store Chatty Café to use the £1 Winter Warmer meal as an opportunity to come and chat to others. The retailer first launched Winter Warmers in November 2022 for two months in a bid to support older customers who were disproportionately affected by the spiralling living costs, with 65-to-74-year-olds experiencing a £163 year-on-year drop in disposable income in August 2022. The initiative saw over 1.2 million soup meals served and the retailer has now brought back the deal until February 28th in 2025.
Ian McEvans, Asda’s Commercial Vice President Fresh and Frozen said: “We know winter is set to be incredibly hard for thousands of pensioners as they continue to worry about how to keep themselves warm in the face of rising living costs and on a fixed income.
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