The new strategy is seeking to convincing Northern Ireland visitors to stay longer and spend more.
A new tourism strategy for Northern Ireland aims to grow the value of the industry by up to 75% over the next ten years.reached an estimated £1bn for the first time.It reported: "Our emphasis will be less on encouraging more visitors, and more on encouraging our visitors to stay longer, consume more tourism product thus spending more."
The department said those markets have been chosen due to their "scale, value, potential for growth and likely propensity to consider Northern Ireland as a holiday destination".
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Royal Mint is giving coins to 75 people turning 75, to mark the King’s birthdayThe Mint has unveiled a commemorative coin celebrating the King’s 75th birthday and is looking for 75 people also turning 75 years old this year.
Read more »
Royal Mint is giving coins to 75 people turning 75 to mark the King’s birthdayROYAL Mint is giving coins to 75 turning 75, to mark King Charles III’s birthday later this month. A new commemorative coin celebrating the King’s 75th birthday and paying tribute to hi…
Read more »
Northern Lights light up Northern Ireland's skiesIt’s been a great weekend for Northern Ireland’s aurora hunters, as these images show.
Read more »
Interviews under way for Northern Ireland’s new police chiefBobby Singleton and Jon Boutcher have been shortlisted in the race to succeed Simon Byrne as the region’s top officer.
Read more »
Interviews under way for Northern Ireland’s new police chiefBobby Singleton and Jon Boutcher have been shortlisted in the race to succeed Simon Byrne as the region’s top officer.
Read more »
Interviews completed for Northern Ireland’s new police chiefBobby Singleton and Jon Boutcher have been shortlisted in the race to succeed Simon Byrne as the region’s top officer.
Read more »