McDonald’s declared that its experiment with plant-based burgers was a disaster.
Joe Erlinger, who heads US operations for the Chicago-based fast food giant, told a business conference that the company discontinued the pilot program after customers in San Francisco and Dallas-Fort Worth panned the McPlant.
The McPlant, which was being served in 600 restaurants in the San Francisco Bay Area and Dallas-Fort Worth, was the result of a collaboration between McDonald’s and Beyond Meat, the Los Angeles-based manufacturer of plant-based meat alternatives. It is served on a sesame seed bun with tomato, lettuce, pickles, onions, mayonnaise, ketchup, mustard and American cheese.
The company said that it ended a pilot program in the San Francisco and Dallas-Fort Worth areas, where customers largely shunned the McPlant.By comparison, the S&P 500 index has risen more than 86% during that same period.
Beyond Meat Fast Food Mcdonald's Meat
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
McDonald's plant-based McPlant test failsMcDonald's did confirm that plant-based food options fared much better in European markets, however, per the outlet.
Read more »
McDonald’s says McPlant burger test in San Francisco, Dallas didn’t pan outInstead of plant-based options, McDonald’s is investing in its chicken offerings as consumers lean toward that protein.
Read more »
McDonald's plant-based McPlant test failsMcDonald's did confirm that plant-based food options fared much better in European markets, however, per the outlet.
Read more »
Top McDonald's exec says $18 Big Mac meal is 'exception,' not the ruleThe fast-food giant is doing its best to keep prices reasonable for consumers, says McDonald's USA President Joe Erlinger.
Read more »
McDonald's plant-based burger fizzles out — even in San Francisco, company saysThe meatless burger dubbed the McPlant 'was not successful' in the Bay Area, McDonald's USA President Joe Erlinger revealed during the Wall Street Journal's Global Food Forum.
Read more »
Suspect in New England crime spree pleads not guilty in Massachusetts rest stop attackThe man pled not guilty to stabbing employees at a Plymouth, Mass. McDonald's.
Read more »