Life on earth is both speeding up and slowing down
Not so much a rollercoaster as a broken waltzer. It was, perhaps, the year when time as we know it imploded.
Nowhere is this sense more palpable than in the short-form digital content arena. In this universe, someone like Hailey “Hawk Tuah” Welch can go from an unvarnished, accidental star, to, while American streamer iShowSpeed exists in a constant state of Beatlemania, being chased around the world by giddy teenagers in an effort to squeeze every drop of fame from his 15 minutes.
This phenomenon ties in with the pop philosopher Paul Skallas’s theory of “stuck culture”, whereby popular entertainment and mass culture have become trapped in an endless feedback loop of reruns, reboots, franchises and monolithic celebrities that refuse to budge. There is no doubt that this was a seismic year, perhaps something akin to 1969 or 201 BC. It was the year many of us realised that we are locked into a new cold war with flashes of devastating heat, where fascinating geopolitics left the machinations of Westminster looking incredibly petty. There’s been coups, revolutions, riots, botched assassinations, completed assassinations, and presidential candidates on podcasts. It wasn’t as outwardly insane as 2020, but it was far more exciting.
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