The Nottingham Building Society has unveiled a new brand identity, replacing its long-standing Robin Hood logo with a modern mint green design. The change, attributed to a desire for greater inclusivity, has sparked mixed reactions from members, with some expressing disappointment over the loss of the recognizable symbol.
The Nottingham building society has dropped its iconic Robin Hood logo for "inclusivity" reasons. The Nottingham has rebranded itself as Nottingham Building Society , with a host of changes.
It stated: "We’re excited to introduce our new brand look, reflecting our commitment to inclusivity, progress and community. For 175+ years, we’ve supported unique financial journeys and now we’re evolving to better meet your needs. Welcome to a different kind of society." One user commented: "Huge own goal, looks like the ‘vine’ logo! Baffling decision to get rid of such a strong and identifiable badge."
Rebranding Inclusivity Robin Hood Logo Nottingham Building Society Financial Services
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