Nuba, the Escapist Young Brand Mixing African and London Style

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Nuba, the Escapist Young Brand Mixing African and London Style
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“As designers and artists, we want to dress future generations to feel safe going out into the world,” say Nuba co-creative directors Cameron Williams and Jebi Labembika

Williams and Labembika have long shared a desire to cultivate a new understanding of the space in which they grew up,As two men in the city who had to escape from a very intense stereotype of the trajectory we were expected to follow,” says Labembika., is conceptualised as the starting point of a young person’s journey to– and then define how they posit themselves between these worlds.

– the designers craft Nuba’s singular silhouettes through a meticulous draping of garments. The layering, as well as the hidden pockets and fastenings, were devised as a form of protection of oneself from the pressures of societal stereotypes. “My mum used to always say protection is currency,” explains Labembika, “we are deeply exposed – through social media and various world events – so we want to take that power back.

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