While Nvidia reigns supreme in datacenter and workstation AI, the emerging field of AI PCs presents a challenge. Microsoft's Copilot+ specification, requiring specialized NPUs, has spurred development from Intel, AMD, and Qualcomm. Although Nvidia has a head start with its RTX AI Toolkit and dedicated AI hardware, the rise of NPUs in Windows PCs could impact Nvidia's dominance.
Nvidia is the uncontested champion of AI infrastructure — at least in the datacenter. In the emerging field of AI PCs, things aren't so clear cut.with AI-augmented features and experiences.
In fact, Nvidia has been working to bring AI features to the PC for years, Jesse Clayton, who leads product marketing for Windows AI at Nvidia, told"We kind of started the movement with AI on the PC back in 2018 when we launched the first GeForce GPUs and Nvidia GPUs with dedicated AI hardware — our tensor cores," Clayton said.
If and when Microsoft chooses to embrace GPUs for local AI may ultimately come down to hardware availability. As of writing, the number of NPU-toting Copilot+ PCs with dedicated graphics is rather small.
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