New NWSL club BOS Nation said Tuesday it is considering a name change following public backlash from its initial announcement in October.
After announcing its name in October, the team said Tuesday it is considering a name change as it launched a process to “seek out, listen to, and reflect on” input on its name from fans, supporters and “a group of advisors assembled to reflect a diverse range of voices and perspectives.”
We appreciate you pushing us to be the best we can be. To learn more about our process and share your thoughts, please visit:The initial announcement transpired on Oct. 15, but the branding aspect drew public backlash for its"Too Many Balls" campaign that was seen as transphobic and misogynistic. With cameos from former and current male Boston athletes, such as Tom Brady, the campaign said there were"too many balls in this town."
"We fully acknowledge that the content of the campaign did not reflect the safe and welcoming environment we strive to create for all, and we apologize to the LGBTQ+ community and the trans community in particular for the hurt we caused," the team wrote in a statement posted to X.directs supporters to a link where they can fill out a form to provide feedback.
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