According to numbers provided to the Associated Press: In 2023, 53% of ticket buyers were under age 50, and people in their 30s made up the largest age segment by decade.
Alice McDermott settled into her seat at New York City Ballet on a recent Friday night, excited to see her first-ever ballet performance. The 31-year-old Manhattanite, who works in recruiting, was on a fun girls’ night out with three friends she’d met through work, starting with dinner."They told me I’d love the ballet," says McDermott, who was also excited to realize she was already familiar with one of the evening’s performers, Tiler Peck, via the dancer’s popular Instagram feed.
Also not to be discounted: the effect of social media in promoting dancers as people with personalities."We’ve got this crop of really exciting but also relatable, approachable dancers, and through social media, audiences can connect to them in a way they couldn’t back when we were dancing," says Stafford, who retired as a dancer in 2014.Consider Peck, one of the company’s most popular ballerinas , whose Instagram feed had reached McDermott before she ever saw her dance.
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