The British government has pledged to investigate the use of dynamic pricing by ticketing websites after Oasis fans got priced out of the band’s surprise reunion tour.
The UK’s advertising regulator told BBC News it had received 450 complaints regarding misleading ticket prices and availability, with many tickets more than doubling in price. Sales began on Saturday and sold out within hours after thousands of hopeful buyers spent the day in online queues. On Ticketmaster, the cost of some tickets increased from £135 when sales began, to over £350 .
Oasis, one of the biggest names in the 90’s and 2000’s Britpop, abruptly disbanded in 2009 after years of infighting between bandmembers Noel and Liam Gallagher. The sour public relationship between the brothers makes this an unexpected reunion tour for many fans, driving the intense demand for tickets.
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