Has Oatly's advertising reached peak annoying?
But in taking the campaign to Reddit, Oatly appears to have strayed deep into 'How do you do, fellow kids' territory. This is not least because of its decision to take out awhich, for all the comedy stylings, essentially pats itself on the back for said OOH campaign. In the long post, Oatly shares photos of its posters, mocks Reddit's requirements to include captions and included multiple links to its newsletter. Oh, and it left the comments open. Yikes.
Oatly's Reddit campaign inadvertently becomes a case study in how not to do it. Proof that the platform is vehemently anti-advertising, even if you write self-aware, ironic, copy and pretend to be oblivious to how captions and ads work:https://t.co/N1PZyLFdRg pic.twitter.com/krdx5mcLzbSo@oatly thought it was smart to do a reddit ad runand leave the comments open.
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