Octopus Energy's Kraken Platform Targets 100 Million Accounts, Capitalizing on Renewable Energy Shift

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Octopus Energy's Kraken Platform Targets 100 Million Accounts, Capitalizing on Renewable Energy Shift
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Octopus Energy, the UK's second-largest energy supplier, is showcasing its software platform Kraken, which helps manage customer billing and energy devices. Kraken, initially developed for Octopus, is now licensed internationally, aiming for 100 million accounts by 2027. The platform analyzes data to optimize energy tariffs, adapting to the increasing complexity of the renewable energy market.

Octopus Energy is the UK’s second-largest household gas and electricity supplier, but founder Greg Jackson likes to say the business is really a “demo client” to showcase Kraken, the group’s software platform. Kraken was first developed for use within Octopus, which now licenses the technology to other energy groups internationally, helping them manage customer billing and run solar panels, electric car chargers and heat pumps.

Clients in the UK, where it has 50 per cent of the household energy market, include EDF and Eon. It is also targeting water utilities and electricity networks. Privately held Octopus has also become increasingly vocal in UK policy debates, lobbying politicians to split the electricity market into different pricing zones, which it says will make the system more efficient and cheaper to run.

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