Vogue has the exclusive details on the must-have launch of the season.
, as a “toolkit” to allow for individual interpretations of beauty: Olfactive ID encompasses four signature scents, which are simply called Solutions and numbered 1 to 4; Imprint features six condensed, rolled pigment sticks in primary colours that glide on when they come into contact with the skin before setting with an auto-fix technology, as well as Template, a collection of stencils to “tag up” the face and body; and Color Matter, a range of six nail lacquers in innovative finishes,...
Withholding names from the fragrances was dually intentional to ensure that the end user is not influenced to think, or feel, something predetermined when wearing them. There are, however, moods — or “vibes,” in Off-White parlance — to each, including Solution 1’s citrusy throwback to sporty nineties classics, and the standout Solution 2’s study in considered contrasts, which blends tangerine leaves, vetiver, ginger and woods for a polarising, yet addictive effect.
“We always talked about creating product with a focus on the impact, and on creating a conversation, not a monologue, with our audience,” says Davide De Giglio, New Guards Group CEO and chairman, who explains that expanding into beauty had long been a part of Abloh’s overarching vision for Off-White.
De Giglio, who was at the show in Paris in March seated among the throngs of Abloh’s friends, family, and industry peers, concedes that it was somewhat difficult to see over two years of work come to fruition in the visionary designer’s absence. “It was hard not to feel bittersweet about such a powerful moment without him.” But as Paperwork evolves with the rest of Abloh’s brand — anda licensing partner — it too will become a part of the outsized legacy Abloh has left behind.
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