The Cowboys will have a unique way of reaching fans next season.
On Tuesday, OSU announced it will have a QR code on the back of its helmet, which will direct fans to the general team fund for every student-athlete on the roster. This gives another opportunity for those watching the Cowboys on Saturdays this year to donate via Pokes With A Purpose’s “Saddle Up Campaign.”The team will also have QR codes on various other objects, including players’ bags and the OSU football equipment truck.
"This is a revolutionary step forward to help keep Oklahoma State football ahead of the game," Gundy said. "It gives a chance for everyday fans across the world to have a real impact when it comes to supporting the NIL efforts for Cowboy football. I'm thrilled about this opportunity for our players."
The QR codes are not expected to be scanned by fans in the stadium but rather by fans at home. The Cowboys are hoping close shots on broadcast or photos from the game will drive donations. While the new NIL campaign will not directly impact the roster in 2024, things like this could impact future recruits as they decide whether to come to Stillwater. Of course, OSU’s current roster has reaped the benefits of NIL already, and that has helped put the program in a position to compete for a Big 12 title next season.
Led by Ollie Gordon, the Cowboys’ offense could be electric next season. With so much veteran talent on that side, OSU could look like a well-oiled machine to begin the season. Meanwhile, the defense will have an abundance of returners for defensive coordinator Bryan Natdo’s second season, and his unit will be critical to the Cowboys’ aspirations.Ivan is a sports media student at Oklahoma State University.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Oklahoma State to Wear Helmets Featuring QR Codes Allowing In-Game NIL DonationsThe Cowboys are taking fundraising to the masses.
Read more »
Penn State Football: How Is Penn State Doing in NIL Fundraising, Performance?Penn State has labored to compete in NIL with the top programs, but change might be coming for the Nittany Lions.
Read more »
Big 12 football preview: Utah, Oklahoma State, Kansas State the frontrunners in crowded raceThe 16-team conference is devoid of blue bloods but highly competitive, with as many as five teams capable of claiming the trophy.
Read more »
Ranking Every Oklahoma State Game in 2023: No. 3 Kansas StateThe Cowboys turned their season around in one of the most exciting games of the year.
Read more »
Oklahoma State Pledge Ryker Haff a Nominee for Top In-State Offensive LinemanOne of the Cowboys' 2025 commits is up for a local award recognizing the top high school offensive lineman in Oklahoma.
Read more »
Oklahoma State Set to Host 3-star In-State RB Kenny GolstonThe Cowboys are set to host Kenny Golston, one of the top running backs in Oklahoma, for a recruiting visit this weekend.
Read more »