The Italian-style chain is refusing to join chains such as McDonald’s in offering steep discounts to attract struggling consumers, saying it’s a less sustainable way to boost sales.
Olive Garden is not following competitors in offering deep discounts and is instead touting “price certainty.” Darden Restaurants Inc., which owns nine chains including Olive Garden and LongHorn Steakhouse, has kept price hikes below inflation but won’t join peers in promoting value meals as a way to fix a lingering pullback among lower-income diners.
The comments amount to a refusal to enter an escalating price war among restaurant chains fighting to attract Americans struggling with inflation and rising debt. McDonald’s and Burger King are both promoting $5 meals, while Wendy’s Co. is offering a $3 breakfast and Starbucks Corp. a $6 breakfast sandwich and coffee combo.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Olive Garden hiking menu prices again — despite admitting losing customers to inflation“We’re not going to do things to buy sales even with the increasing discounting our competitors are doing,” the chain’s CEO said. “Our focus is on profitable sales growth.”
Read more »
Darden beats on earnings, even as Olive Garden, fine-dining sales dragOlive Garden owner Darden Restaurants reported flat same-store sales growth in its latest quarter.
Read more »
LongHorn up, Olive Garden down: Darden earnings hint at dinings sales dragDarden Restaurants on Thursday reported mixed quarterly results as Olive Garden’s same-store sales fell for the second consecutive quarter.
Read more »
Olive Garden Cook Sues Over Co-Worker’s Ceaseless Dry-HumpingThe “incessant rubbing and grinding of his pelvis” became so intolerable that the cook says she was forced to quit.
Read more »
The Best Olive Garden Order for Weight LossYour ultimate source for expert nutrition tips and health advice, covering wellness, healthy recipes, cooking hacks, food news, style trends and shopping.
Read more »
Rose garden at Ogden Botanical Garden named after caretaker of over 30 yearsEmily Tencer is thrilled to join the FOX 13 News team as a reporter and multimedia journalist!
Read more »