Olivia Wirth started her career in a women's fashion store and eventually became a key player in Qantas' loyalty division. Her appointment raises questions about her retail experience and the changing retail sector.
Already a subscriber?It was in Year 11 that Olivia Wirth got a job as a Christmas casual in a women’s fashion store in her hometown on the NSW Central Coast. Wirth would eventually go to university in Sydney, but she’d come home on weekends and holidays for shifts. The early lessons in customer service would stick with her throughout a long career at Qantas , which culminated in her role turning the airline’s loyalty division into an earnings powerhouse.
, of course, and Wirth’s appointment on Thursday raises obvious questions about her retail experience.The retail sector has changed dramatically in the past decade, but industry veterans say the basic requirements remain the same; this is a sector that requires an ability to juggle long-term strategy with short-term tactics, brand building with hand-to-hand combat against vicious competitors, big-picture investment with attention to detai
Olivia Wirth Retail Qantas Loyalty Division Customer Service Industry Strategy Tactics Brand Building Competitors Investment
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