Michael Johnson is partnering with Winners Alliance to develop a new track league aimed at better engaging existing fans by providing a TV-friendly product.
Of course, we’re biased, but track and field is arguably one of the most exciting sports to be a fan of, and yet, aside from the Olympics, it remains in the shadows of other major sports for American audiences. Michael Johnson, one of the greatest sprinters of all time, hopes to change that.
“That’s unfortunate, since over 3 billion people are watching the sport once a year during those major championships and have an expressed interest to continue watching the sport if there was a place to do so,” Johnson told Sportico. “So I see it as a real opportunity from that perspective.” The idea is to not only build a new entertainment platform, but also to help professional track athletes commercialize their rights.
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