The Japanese retailer and Swiss sportswear brand focused on creating pieces that are stylish on and off the court.
Japanese retailer Beams and Swiss sportswear brand On have come together to create a tennis-inspired athleisure capsule collection fit for Art Donaldson, the character played by Mike Faist in Luca Guadagnino’s “Challengers.”between Beams and On was inspired by the desire to blend technical expertise with high-quality lifestyle products,” said Lucy Delacherois Day, senior director of performance at On.
“Both brands aim to transform the tennis and fashion landscape by creating a unique line of sportswear and everyday products that appeal to both tennis enthusiasts and fashion-conscious consumers,” she added. The timely collaboration comes as tennis takes over 2024, from the documentary “Nasty” based on Ilie Năstase to luxury brands such as Hugo Boss lapping up tennis players as The brands focused on creating pieces that are wearable on and off the court. Apparel, such as tracksuits, shorts and co-branded shirts, come in black, white and pine green.A cream synthetic leather sneaker, complete with a green sole and gold detailing, rounds the collection out.
“Beams and On seek to make tennis culture more accessible and appealing to a broader audience, breaking down the sport’s traditional barriers and unwritten rules. The collection is designed to resonate with both tennis enthusiasts and fashion-forward individuals, ultimately expanding the reach and influence of tennis culture,” explained Delacherois Day. posting a net income of 57.7 million Swiss francs with net sales rising 68.7 percent to 1.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Tennis stars Aryna Sabalenka and Ons Jabeur confirm that they will miss Paris OlympicsAryna Sabalenka and Ons Jabeur, two of tennis’ biggest stars, have announced that they will skip the Olympic Games in Paris next month.
Read more »
How Do You Win a Tiebreak in Tennis?Tennis scoring is weird, and that includes tennis tiebreakers. Here, exactly how you win a tiebreak game in tennis.
Read more »
The Best Tennis Outfits for Women That Serve Tenniscore Style All Summer LongShop cute tennis outfits for women, including tennis dress and tennis skirt outfit ideas for ladies that ace today's tenniscore trend.
Read more »
Chicago Prairie Tennis Club launches fundraiser to help grow game among young residentsGaping cracks filled in by dirt and weeds cover the east-facing tennis courts at the Chicago Prairie Tennis Club in Bronzeville, but the Chicago Prairie Tennis…
Read more »
Simone Biles' Mom Beams as She Soars to 1st Place During 2024 Gymnastics Olympic TrialsSimone Biles’ mom couldn't help but smile during her dominant performance on Friday, June 28, during Day 2 of the 2024 U.S. Olympic Gymnastics Trials
Read more »
F1 News: Lewis Hamilton Beams As Team Takes 'Huge Steps Forward' In Spanish GP QualifyingLewis Hamilton expresses gratitude and optimism as Mercedes takes significant steps forward in Spanish GP qualifying.
Read more »