From kimchi to K-pop and ‘Squid Game’, the country’s cultural exports are drawing a surge of visitors
In about five hours’ time, I will be lying on a bed in central Seoul as an ultrasonic cleansing device sucks away repeatedly at my pores, just a gleaming pane of glass away from dozens of women wrapped in cling film and plastic surgery bandages who’ve come here in the hope of a new face. For now though, I have an altogether different kind of dystopia to consider.
From my hotel opposite the colourful Jogyesa Temple, he takes me to Bukchon Hanok Village, a neighbourhood in the historic Jongno District, a 10-minute walk away. Bukchon’s hilly streets, with their picture-perfect houses and views over the city, provide a wonderful setting for an invigorating morning stroll and an artisanal coffee.
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