A single image, not even an authentic photograph, is the focus of a singular campaign on Instagram. It has caught the attention of the algorithm and captured the imaginations of users across national borders, and it's a show of support for the Palestinian movement as the war between Israel and Hamas enters its eighth month.
FILE - A student holds a placard as she chants slogans during a protest inside the American University of Beirut to show support for Palestinians in the Gaza Strip, in Beirut, Lebanon, Tuesday, May 7, 2024.
According to Noura Erakat, a Palestinian-American activist, this reaction is a gut response to what she calls the failure of an international system to do its work. “Being a part of the ‘All eyes on Rafah’ trend is people’s way of lending their support and helping spread the message of what’s happening in Israel,” says Matt Navarra, a social media consultant and industry analyst. “It is also to be part of that movement or that change in any small way that they can.”
The slogan has gained momentum since last week’s deadly airstrike. Instagram influencers and celebrities in general have shared the image and the message, and when you follow a big name you are more likely to share the same content. That helps account for ‘All Eyes on Rafah’ becoming so viral.
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