The report says players should be offered personalised, external support - and shouldn't be stigmatised for asking for help.
Around one in five professional football players currently use snus, tobacco-free nicotine pouches or both, according to a study. The research, covering both male and female players, said the actual number was likely to be higher as some may not want to admit using them. Snus, pronounced 'snoose', is a smokeless, moist tobacco pouch that's put under the top lip.
In 2021, then Sunderland head coach Lee Johnson likened snus use to smoking three or four cigarettes at once and said he had players who were 'highly addicted'. The Loughborough University report also found the pouches were being used as an appetite suppressant, while many players said they started using to fit in with teammates. 'I have quit twice for eight months but always seem to start doing it again.
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