For spring 2025, WWD spotlights new names in Paris: LVMH Prize winner Hodakova, All-In, Luis de Javier and Vautrait.
, it’s all about the long game: building their know-how, exploring materials with staying power and taking a circular approach.Brands usually end up in fashion magazines, but they rarely start with one. For Benjamin Barron, All-In was a publication he launched as a photography student at Bard College in upstate New York. When he met designer ‘Bror August Vestbø,’ clothing came into the mix, initially as custom pieces for the publication’s photo shoots.
Now the Spanish-born designer is ready to take Paris with his spicy designs, which he dubs “sex on legs,” with the aim of building a long-term business. “Shows are the reason that I do what I do, but I’ve also had so much fun falling in love with streetwear and ready-to-wear, which I never thought I would,” de Javier said. “I struggle way more designing a tank top than designing a dress.”
Her three-year-old label has netted a roster of 16 stockists such as e-tailer Ssense, as well as five Dover Street Market outposts including Paris, New York and Los Angeles.The graduate of The Swedish School of Textiles works exclusively with upcycled products and deadstock textiles, a circular approach she hopes will be adopted by more manufacturers.
Prices will start around 300 euros for shirts and 600 euros for skirts, rising to 2,500 euros for dresses. Bags will retail between 2,000 to 3,000 euros.
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