Sports betting agencies spent more than $287 million advertising their products in Australia in 2021 and researchers say it's creating a new generation of problem gamblers.
Recently published research from the Australian Institute of Family Studies shows this level of advertising is having a huge impact on Australian punters.
"We found around 1 in 5 young women bet for the first time after seeing or hearing an ad and 1 in 7 young men," she says. Associate Professor Nicholas Carah, director of Digital Cultures and Societies at the University of Queensland, says sports betting agencies are flooding traditional and social media with ads for a very specific purpose.
Nick Carah says sports betting agencies are trying to normalise gambling by creating content for and advertising on social media.Watching the Friday night footy across the couch from Mr Davies is Ethan Fletcher, 19, who also admits his gambling habits could be unhealthy.The system allows punters to generate their own odds by wagering on nearly every aspect of a single game, from total points scored to a particular player's possessions, in one bet.
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