Social media sites may soon have to stop paid-for scam adverts appearing by law.
Consumer groups welcomed the proposed changes, but called for greater resources for enforcement
Under a new legal duty being added to the bill, platforms will be required to put in place processes to block ads appearing online and remove them if they slip through the net. Martin Lewis, who founded Moneysavingexpert.com, and consumer group Which? both welcomed the news - they had called for scams to be included in the bill.
"Until now, only user-generated scams were covered - which risked pushing more scam ads, incentivising criminals to shift strategy.""We need to analyse and scrutinise this update - one of my concerns is it looks like display advertising that you see on third-party websites is not within the scope of the bill when it comes to scam adverts."
Separately, the government is launching a consultation on proposals to tighten the rules for the online advertising industry.
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