Open.Mode’s tech starts with brands Another Tomorrow and Mother of Pearl, while the viral “Pasta Puffer” designer has a new holiday collab with rental platform Nuuly.
Traceability tech solution Open.Mode launched its first phygital block-chain-enabled hangtags with sustainable brands Another Tomorrow and Mother of Pearl.
“The message can get very lost once it hits a shop floor, especially if it’s a department store and not your own store and you don’t necessarily have control over how the storytelling is being shared by the salesperson,” she said. Fuenmayor noted that the tech can also have applications for authentication of luxury brands moving forward, as well as in resale if a customer passes an item on.
She also said they are working on taking the tech directly to suppliers to better map supply chains from the source.Designer Rachel Antonoff has partnered with rental service Nuuly on a holiday capsule collection “designed with rental in mind.” Antonoff has been a regular on the four-year-old platform since 2021. Her prints resonate with the young Nuuly customer, said Pollard.
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