Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House.
Imagine you start a research company that swiftly, and largely unexpectedly, becomes a product-focused tech titan, with a controversial tool that finds itself being used by around 300 million people every week. The company’s value has exploded from around $29 billion in 2023, to $157 billion in late 2024, to around $340 billion in early 2025.
‘We did a merch store drop earlier this year,’ says Jager, ‘we initiated new designs and merch and it was met with a frenzy by internal employees who loved it so much that they hacked the site to get more – that’s a testament to how things work around here.’This spirit of innovation and boundary pushing is very much in sync with the Silicon Valley ethos, for better or for worse.
‘We’ll be more careful as to how we use it,’ says Moeller, pointing out that the ‘OpenAI’ wordmark is going to be much more prominent going forward. The underlying grid of six interlocking circles is also known as the ‘seed of life’, another tie-in to organic, humanist underpinnings.
However, text will continue to be a primary output. ‘At its base, typography is how you interact with everything,’ says Moeller, ‘it’s the anchor point for ChatGPT. Every interaction, every visual, and every detail is designed to feel alive, resonant, and deeply connected to the people who experience it.’AI is growing up fast, amidst fascination, scrutiny and uncertainty. OpenAI’s value might be hugely overstated, or it might become as essential and inescapable as Meta or.
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